I am 100% sold out for live video! I absolutely, categorically, am head over heels in love with it! My love affair with live streaming began on Periscope in August of 2015. I had no prior “presenting skills” or any real experience of interacting with an audience on camera, but in spite of chartering unknown Social Media territory, I pressed the red ‘start broadcast’ button and have never looked back.
For me, talking has always been my passion and one that often got me into trouble as a kid at school. However, the very thing back then which was deemed a contributing factor to my apparent underachievement has been the very thing that catapulted my success in Social Media through the power of live video.
So for me, whenever I go live, it’s a no-brainer. Easy, breezy…no big deal! But for so many other Social Media Enthusiasts and Entrepreneurs, it is still their biggest nemesis. The truth is, whilst live video functionality is available to everyone — the question is, does it work for everyone….and is right for you?
When using live video (particularly for business), the key factor is identifying how to share your message in a way that creates an impact. You might have lots of content ideas, but do you know how to deliver your content which will bring encouragement, create a need or a desire?
So here are a few things you might want to consider:
- The power of sharing your story and how it relates to your brand/business.
- Does your story, product and/or service leave your audience wanting to know more?
- Is your brand and personality infectious? How will you communicate that?
- How will you share your knowledge in a way which keeps your audience connected and engaged with your content?
- How will you continue to develop relationships with your audience when you go live?
We all have a story to tell. A story that has the potential to be influential and full of power. The question is, are you ready to share your greatness? If the answer is yes, I’ll be waiting to hear and see what you have to share in the live video streets.
So here’s to you and sharing your story into 2018 and beyond, through the power of live video. It can only get better from here!